Exploring Public Relations in the Firm: Application of Postmodern Theory

Abstract

While postmodern theory has been explored within multiple domains, its application to the domain of public relations is somewhat scant. As a result, constructs, such as power, crisis communication, and code of ethics within the communication profession in the firm require further examination. This study investigates the current postmodernist perspective within organization theory and expands the body of knowledge on postmodernism and public relations through the application of seminal audit literature analysis.

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To view more academic publications from Simon Cleveland, Ph.D., please visit Google Scholar.

To view Marisa Cleveland’s academic publications, please visit Google Scholar.

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